CAZCA Speaker Series: Using Motivational Psychology to Engage Landowners in Conservation
Event Description
Join us for an insightful discussion with Biophilia Foundation CEO, Jennifer Gooden, on the psychology behind engaging with private landowners!
Successful landscape conservation necessitates that we work proactively with private landowners. Yet how, exactly, to engage is less clear. This session will highlight principles drawn from the psychology of human motivation that can help us engage with others more effectively. We’ll discuss intrinsic and extrinsic motivation, factors that facilitate or thwart intrinsic motivation, and how to put it into practice.
These principles apply to a broad range of relationships, so people are welcome to join even if they don’t work with landowners!
Please register below by clicking the “Register” button, this event is free and will be offered online via Zoom.
We look forward to seeing you there!
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Meet the Speaker
Jennifer Gooden
President & CEO, Biophilia Foundation
Jennifer Gooden is president and CEO of the Biophilia Foundation, where she focuses on strategic impact of conservation and restoration initiatives, with interests in riparian restoration, rewilding, and private land conservation. She serves as a senior science advisor for Terra Habitus, A.C.’s work in northeastern Mexico. She has previously worked to increase awareness of the potential for restoration in the US-Mexico borderlands and has professional experience in urban sustainability and community capacity building to address complex social problems.
Jennifer holds an M.Sc. and Ph.D. from the University of Oxford and an A.B. from Harvard University. She lives in Fort Collins, Colorado, where she serves on the city’s Land Conservation and Stewardship Board.
Event Partners
CAZCA functions through extensive partnerships to stand together and further our conservation efforts.
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