CAZCA Speaker Series: Applying Motivational Psychology to Engage Landowners in Conservation

Watch an insightful presentation by Biophilia Foundation CEO, Jennifer Gooden, on the psychology behind engaging with private landowners! Successful landscape conservation necessitates that we work proactively with private landowners. Yet how, exactly, to engage is less clear. This session will highlight principles drawn from the psychology of human motivation that can help us engage with others more effectively. We’ll discuss intrinsic and extrinsic motivation, factors that facilitate or thwart intrinsic motivation, and how to put it into practice.